The customers you already have, booked again. I help local businesses turn the leads and customers already in their database into repeat business, referrals and new revenue.
Last service: 18 months ago Found in the customer list Fall cleanup reminder Approved · sent Tuesday 9:00 Cleanup booked From the reminder's button Review request · queued Goes out after the visit
SAMPLE 9:41 ●●● ▮
‹ Inbox Example Lawn & Garden ⋯
LG Example Lawn & Garden to you · 9:00 AM
It's been a while — your fall cleanup is due
Fall cleanup(sample price)
Hi Dana — your last visit with us was in March of last year. A fall cleanup now clears the leaves and readies the beds before the first frost.
Book my cleanup Your customer list is the one channel you already paid for. I
Example Lawn & Garden Sample
Your fall cleanup is due
Clear the leaves before the first frost.
Book my cleanup SAMPLE Example Landscaping Sample
It's been 18 months. Let's walk your yard.
Your last visit was March of last year.
Pick a time SAMPLE Example Pest Control Sample
Your protection plan renews next month
Four visits a year, priority scheduling.
Review my plan SAMPLE Example Lawn & Garden Sample
How did Tuesday's visit go?
A one-minute review helps a neighbor choose.
Leave a review SAMPLE Example Landscaping Sample
Know a neighbor whose yard needs help?
Send them our way — we'll take good care of them.
Share a referral SAMPLE Example Pools Sample
Before the first freeze
Three things to do before you close the pool.
Book a closing SAMPLE Example Lawn & Garden Sample
Your fall cleanup is due
Clear the leaves before the first frost.
Book my cleanup SAMPLE Example Landscaping Sample
It's been 18 months. Let's walk your yard.
Your last visit was March of last year.
Pick a time SAMPLE Example Pest Control Sample
Your protection plan renews next month
Four visits a year, priority scheduling.
Review my plan SAMPLE Example Lawn & Garden Sample
How did Tuesday's visit go?
A one-minute review helps a neighbor choose.
Leave a review SAMPLE Example Landscaping Sample
Know a neighbor whose yard needs help?
Send them our way — we'll take good care of them.
Share a referral SAMPLE Example Pools Sample
Before the first freeze
Three things to do before you close the pool.
Book a closing SAMPLE Example Cleaning Co. Sample
Welcome — here's what to expect
Who we are, and when you'll hear from us.
Save our number SAMPLE Example Lawn & Garden Sample
Time to aerate your lawn
Fall is the best season for it.
Book aeration SAMPLE Example Plumbing Sample
Is your water heater past ten years?
A quick flush and check, while it's still working.
Book a check SAMPLE Example Roofing Sample
Storm came through. Worth a look?
A post-storm inspection, photos included.
Schedule it SAMPLE Example Electric Sample
Is your generator ready for winter?
Service it before you need it.
Book service SAMPLE Example Garden Center Sample
Thanks for choosing us
Your planting guide and plant warranty inside.
View my guide SAMPLE Example Cleaning Co. Sample
Welcome — here's what to expect
Who we are, and when you'll hear from us.
Save our number SAMPLE Example Lawn & Garden Sample
Time to aerate your lawn
Fall is the best season for it.
Book aeration SAMPLE Example Plumbing Sample
Is your water heater past ten years?
A quick flush and check, while it's still working.
Book a check SAMPLE Example Roofing Sample
Storm came through. Worth a look?
A post-storm inspection, photos included.
Schedule it SAMPLE Example Electric Sample
Is your generator ready for winter?
Service it before you need it.
Book service SAMPLE Example Garden Center Sample
Thanks for choosing us
Your planting guide and plant warranty inside.
View my guide SAMPLE Sample designs Emails built for service businesses Fictional businesses, real templates. Every one is a sample.
See a sample email
Why good customers go quiet Nobody owns the list Names sit in the booking software and the invoicing tool. No one's job is to write to them.
Leads that didn't book hear nothing Someone asked for a quote in March. Nobody followed up, so they called whoever did.
Past customers forget your name A year later the yard needs work again, and they search "near me" like they never met you.
The result? You pay to win the same customer twice.
The retention loop One system, six jobs it does every monthSitting quiet Booked again
1 Step 1: Capture
Every visitor gets a way onto the list A signup that asks for an email and gives something useful back.
2 Step 2: Nurture
New names hear from you in week one A short welcome series, so the first email isn't a sales pitch a year later.
Welcome Day 0
What to expect Day 3
Seasonal checklist Day 10
3 Step 3: Reactivate
Customers who went quiet get a reason to come back The list is sorted by last visit. Anyone past their season gets a reminder written for them.
D. Morgan Quiet 18 mo → Reminder sent
R. Alvarez Quiet 20 mo → Reminder sent
+ the rest Quiet → Queued
Sample names 4 Step 4: Convert
One tap from email to a booked visit Every email has one clear button, pointed at your booking page.
Book my visit 5 Step 5: Review
Customers who came back say so After the visit, a review request goes out while it's still fresh.
"How did Tuesday's visit go? It takes a minute." — the request
R. Alvarez Review left Quiet 20 mo → Booked Oct 3
K. Patel Review left Quiet 23 mo → Booked Oct 9
D. Morgan Review requested Quiet 18 mo → Booked Oct 6
Sample journeys · fictional names 6 Step 6: Measure
A monthly report you can check Sent, delivered, clicked, booked — each number says where it came from. Opens are shown with their caveat, because Apple Mail inflates them.
How it works 1. Retention audit 2. Five-minute intake 3. Import + consent check 4. Preview + approve 5. Send + results
Step 1 of 5 A 20-minute call about your list I look at your site and your list before we talk, then show you what's there and what's missing. Useful whether or not we work together.
Signup on the homepage none found
Past customers on file you tell me
Last campaign sent you tell me Start with the audit. It's free and it's useful even if we never work together.
What's common, and working with Edwin What's common Working with Edwin
A typical marketing retainer Six- or twelve-month contracts A monthly media budget, spent however Reports full of opens and impressions Your list lives in their tools Promises of more leads Working with Edwin Month-to-month, 30 days' notice A defined number of targeted impressions, never a vague budget Results with where every number came from Your list and your data stay yours No promised numbers — the work, shown to you before it sends Pricing Honest monthly retainersEvery plan includes the writing, the design, the sending and the report. Month-to-month.
$500one-time
Start with a Reactivation Pilot One campaign to the list you already have, sent and measured. The $500 is credited in full to your first month if you continue.
Start with a pilot Recommended Retention Engine $1,250/mo
The audience you already own
Book the audit Campaigns to the list you already have Reactivation of past customers Automations: welcome, reminders, win-back Review requests after every visit Segments by season, service and last visit A monthly results report Audience Growth $2,500/mo
Retention, plus new people on the list
Book the audit Everything in Retention Engine A lead magnet worth signing up for A landing page for it 100–150K targeted display impressions a month The impression definition, in writing Everything in Audience Growth A larger impression volume, sized to your market Structured testing: subject lines, offers, timing Custom scope Media is sold as a defined number of targeted display impressions — geography, audience, frequency cap and dates written down — never as a budget. No plan promises a number of clicks, leads or bookings.
See it before you pay for itThree samples from a fictional lawn & garden company, clearly labelled. Yours are written about your business.
Why work with me You work with me directly One person who knows your list — not a rotating account team.
Your list stays yours Export it any time. Leave any month and take everything with you.
Consent first Only people with a relationship to your business. Bought lists are refused.
Numbers you can check Every figure says where it came from. Opens come with their caveat.
Approved before it sends You see each campaign on phone and desktop first. Nothing goes out without your click.
Month-to-month Thirty days' notice. The Pilot is credited in full to month one.
Frequently asked questionsWho will I work with? Me — Edwin Lovett. I write, build and send your campaigns, and I'm the one you talk to.
Who do you email? Only people who have a relationship with your business: past customers and people who asked to hear from you. Every contact carries where it came from. Bought or rented lists are refused.
What does the $500 Pilot include? One campaign to the list you already have — written, designed, approved by you, sent from your domain and measured. If you continue, the $500 is credited in full to your first month.
Is my list mine? Yes. It stays yours, and you can export it any time. If you stop, you leave with everything.
What does "targeted impressions" mean? On Audience Growth and Growth+, media is a defined number of display impressions with the geography, audience, device, frequency cap and dates written down. It's never sold as a vague budget.
How are results measured? Each report shows sent, delivered, clicked and booked, and where each number came from. Opens are shown with a caveat, because Apple Mail's privacy protection inflates them.
How do I cancel? Month-to-month, with 30 days' notice. No long contract.
Past customers gone quiet? Example Lawn & Garden Sample
Your fall cleanup is due
Clear the leaves before the first frost.
Book my cleanup SAMPLE Example Lawn & Garden Sample
How did Tuesday's visit go?
A one-minute review helps a neighbor choose.
Leave a review SAMPLE Example Landscaping Sample
It's been 18 months. Let's walk your yard.
Your last visit was March of last year.
Pick a time SAMPLE Example Pools Sample
Before the first freeze
Three things to do before you close the pool.
Book a closing SAMPLE Example Landscaping Sample
Know a neighbor whose yard needs help?
Send them our way — we'll take good care of them.
Share a referral SAMPLE